Voice Commerce & Gifting – “Alexa, Send a Gift Card”
In today’s fast-paced digital era, voice commerce is transforming the way we shop and gift. From ordering groceries to booking flights, smart assistants like Alexa, Siri, and Google Assistant are making everyday tasks hands-free. Now, gifting has entered the voice-commerce revolution with commands like: “Alexa, send a gift card.” For brands, this isn’t just a convenience—it's a new channel for engagement. For consumers, it’s instant, easy, and personalized. What is Voice Commerce in Gifting? Voice commerce refers to using voice-enabled devices to make purchases. In gifting, this means: Sending digital gift cards instantly with a simple voice command. Browsing offers from an online gift card shop without opening an app. Linking smart assistants to HDFC credit card offers or other payment methods for seamless checkout. Imagine you’re busy in the kitchen but forgot your colleague’s birthday. Instead of opening your laptop, you just say: “Alexa, send a Croma gift card worth ₹1000 usin...